My Bio
With over 15 years of SaaS expertise, I excel in elevating brand impact, orchestrating Demand Generation, and optimizing revenue streams. As a seasoned leader of cross-functional teams, I've pioneered successful campaigns in Email and Content Marketing, SEO, SEM, and PPC Google Ads, ensuring robust Demand Generation and Nurturing.
Proficient in Analytics, I drive Sales and Marketing alignment, leveraging ROI-focused strategies to maximize Demand Generation impact. Adept in Team Leadership and Management, I prioritize Conversion Rate Optimization and brand awareness for sustained growth.
As a head of demand generation and small business owner, I guided a 15-member team to consistently secure high-quality monthly leads through robust Demand Generation strategies, including SEO, SEM, PPC, Email, and content marketing, maintaining an impressive 15% conversion rate.
Additionally, I hold a Certified Scrum Master certification and demonstrate excellence in project management and Marketing Operations, further enhancing my ability to drive effective Demand Generation initiatives. My proficiency extends to Marketo and HubSpot platforms, as well as Salesforce.com for seamless integration of Marketing Automation with lead generation efforts.
My expertise in B2B Marketing, Email Marketing, Digital Marketing, and Content Marketing complements my strategic approach to Account Marketing and Inbound Lead Generation. With a strong grasp of Marketing Strategy and Google Analytics, I ensure data-driven decision-making in Online Marketing endeavors, including Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
My Capabilities
-
Demand Generation
-
Integrated Marketing
-
Marketing Strategy
-
User Experience Design
-
Account Based Marketing
-
Inbound Lead Generation
-
SaaS Product Marketing
-
B2B Marketing
-
Digital Marketing
-
Online Marketing
-
Content Marketing
-
Email Marketing
-
Lead Generation
-
Marketing Automation
-
Marketing Operations
-
Search Engine Optimization (SEO)
-
Search Engine Marketing (SEM)
-
Google Analytics